Original review - These are basically coated in Old Bay, a spice stemming from Maryland used mostly in cooking crab. Old Bay mostly gives off paprika and pepper flavors, resulting in a little zing and tiny bit of heat. Overall, they're not bad if you're into that flavor.
Brazilian Picanha - Passport. When I first tried these, I had to Google what "picanha" was. It's skewered fatty beef rump cap that gets grilled. I really want to try it. These chips were fine. Original Review - These chips, though, kind of just taste like chimichurri sauce. It's fine -- they've got a decent herby, garlic vibe to them. Ultimately, it's pretty forgettable, but not bad. Wasabi Ginger - Winner.
It's been four years and I'm still trying to figure out how these won the first contest. I think it's just because kettle-cooked chips are the best kind of chips, regardless of flavor. Original Review - If you're ever downed a glob of wasabi on a California roll that was just a little bigger than you've intended, you can imagine what these taste like. The wasabi's strong, but the undertone of pickled ginger is still there.
Fried Pickles with Ranch - I was hoping this would be another all-time great up there with Fried Green Tomatoes. Instead, it's a solid dill-centric chip. Original review - When you first try these, you'll pick up a lot of the dill flavor that fuels the pickle portion of the chip.
But what separates these from the pre-existing Dill Pickle Lay's is that underlying bit of creaminess that represents the ranch. Cajun Spice - They've got this really good "blackened" chicken on the menu that you can get on salads and stuff.
That's what this reminds me of. Original review - They've got a nice peppery, smoky flavor and a little bit of heat. They give off that bitter spark you get from any sort of Cajun blacked chicken or beef, giving that sharp little inflection of signature flavor inflection.
Greektown Gyro - These chips were OK. But I'm confused as to why Lay's thought "Greektown" was popular enough to throw out there without an explanation of what or where it was. Original Review - The more complex potato chip flavors have a tendency to latch onto one flavor and go nuts with it.
This is especially true with the Greektown Gyro chip, which tastes a lot more like the cucumber-dill tzatziki sauce that comes with this Greek food item. But that's not a bad thing. The dill chip is a pretty good chip. Greek Tzatziki - Passport. This was the best "Passport to Flavor" chip.
The fact that it ranks seventh should really drive home how weak that lineup was. Original Review - These ones are pretty good. They have a nice creamy Greek yogurt aspect to them and a nice flourish of dill. It's almost enough to overshadow the fact that these are pretty much just a spruced-up version of sour cream and onion.
Thai Sweet Chili - This chip marks the entry into the "top tier" of chips. Original review - These have the little burst of heat and sweetness you'd expect from the sweet chili, but not too much. It's subtle enough to maintain snackability and keep you coming back from more. There's some Thai basil notes that make it a little more herbaceous and savory than candy-sweet.
Crispy Taco - This chip had the remarkable bingeable factor. You could eat a million of these and not get bogged down by the flavor. Original review - The flavor from the implied taco meat doesn't come across much.
Instead, you get waves of flavor from familiar taco spices and little mellow waves of cheese mixed in. It's not the best possible flavor, but it does make for a nice, bingeable chip. Original Review - These are intriguing, and interesting to try. They do a great job emulating the flavor of steak, with a little bit of ginger mixed in. It's a cool flavor to try. It's not a good flavor to keep eating. Cappuccino - This is the single weirdest flavor that Lay's has put out since this contest began.
Somehow, it's not the worst. At the very least, I respect the ambition. They swung for the fences. I kind of liked them, but mostly because of morbid curiosity. Original Review - These taste like unsweetened Waffle Crisp cereal. If you've ever had that cereal, then you know that's a weird thing to say, since Waffle Crisp cereal is mostly sugar. These are fascinating to eat, but aren't actually appetizing. It's like your mouth is watching "Breaking Bad.
Fiery Roasted Habanero - Flavor Swap. If you like spicy chips, then these may rank higher for you. They lose points for somehow packing less of a punch than the original "Flamin' Hot" while also having less flavor. Original Review - These aren't as hot as the "habanero" label would have you think, but carry a nice bit of smokiness and a tinge of sweet pepper flavor.
They're more a charred pepper flavor than spicy. West Coast Truffle Fries - This remains the biggest head-scratcher of all the flavors that have been put out.
It was inspired by a fried potato food covered in seasonings. Yet somehow they screwed up turning it into a fried potato food covered in seasonings. Original Review - These seemed like a shoe-in for an early contender. It easily has the best concept: West Coast Truffle fries are awesome, which means truffle chips should be too.
This whole thing should've just been a matter of Lay's throwing some truffle salt and Parmesan on their chips before calling it a day and giving it the title. Unfortunately, they just taste like a lame version of sour cream and onion. Mango Salsa - This chip was cool and packed more of a punch than a lot of its competition. The problem is that it didn't taste very good. This flavor hits the bullet points in trying to replicate the mango salsa flavor.
The problem is that, independent of doing those two things really well, the mango salsa chip doesn't do anything particularly awesome. Indian Tikka Masala - Passport. It's weird that this chip wasn't very good. I mean, was it that hard to take the seasonings that make tikka masala taste good and then put them on a potato chip? Original Review - The actual flavor is pretty weak.
You get a few glints of taste from the spices but it never really approached anything that one would call a good "flavor. But it's a whole lot of crunch and very little enjoyment. New York Reuben - Hot take: I'm not that big on reubens. It's not that they're a bad sandwich. It's just that there are so many more awesome sandwiches. Like Cubans. Where's my Cuban sandwich-flavored chip? Original Review - Out of all of the flavors, New York Reuben was definitely the truest to the food item that inspired it.
You definitely get the flavor profile of a Reuben that's sort of like a barbecue chip with a hazy mixture of corned beef and cheese. But there's also an odd aftertaste in there somewhere, the identity of which has divided myself and my editor. I think it's rye bread. Fans have until p. New this year, Lay's is adding an exciting twist to the contest: Lay's is asking fans to also include the location that inspired each potential million-dollar idea.
Later this summer, four delicious finalist flavors — representing flavorful cities and towns across the U. From there, it will be up to fans to vote for the finalist flavor they would like to see stay on store shelves. They're the undisputed king of the potato-chip realm. But with so many to choose from, which is the best, and which constitutes wasted space on the picnic table?
We grabbed them all and, with extreme bias in full force, ranked them from worst to best. A quick note on selection: The ranking here focuses exclusively on Original, Wavy, and Kettle Cooked, and lest the words "Kettle Cooked" or "Wavy" appear on the name, it's safe to assume we're talking the thin Original variety.
We've ditched the Stax, since those are basically Pringles and a completely different category. While we included Lightly Salted variations on the Original flavors, we decided to skip the lightly salted and reduced-fat version of the Kettle Cooked, which taste remarkably similar to the full-salt, full-fat versions. Finally, we're skipping the Do Us a Flavor limited-time releases, though if they make it to the permanent roster— please make it, Chile Con Queso!
This doesn't make sense. Solid memories. These are among the least ranch-y ranch chips out there. That makes these less a go-to flavor and more a sneaky subliminal suggestion to manipulate me into going to the store to buy ranch dip. Clearly, I am the latter.
The thin potato crisp offers no barrier. You might as well be licking the powder up. Before you get mad, remember that Lay's has a whole arsenal of BBQ chips. Consider the original the foundation upon which all that BBQ greatness and innovation was built. The master has been surpassed by the pupil. Also, the master just kind of tastes like sweet ketchup kissed with liquid smoke, so it wasn't too hard to surpass.
What makes it superior, though, is the actual flavor. Eat up, Satan. The first victim is always the chips that inevitably come on the side. These taste like perfectly good potato chips that accidentally got smoky BBQ sauce all over them. They're good, just not the best. If you're Canadian—or, like me, have a totally real Canadian girlfriend—it's likely you've extolled the virtues of ketchup-flavored chips.
These taste a lot like those. Except they'll make you miss them less. In case you were wondering, yes, they go well with whiskey. Crunch these suckers up on a burger or snack on them after a shot.
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