Gemeinsam kreativ sein mit den Kneten und Spielsets von Play-Doh! Entdecke die bezaubernde Welt der liebenswerten Trolls und erlebe mit den Puppen, Figuren und Spielzeugen trolltastische Abenteuer.
Daher empfehlen wir Ihnen, die Datenschutzbestimmungen und die Nutzungsbedingungen des jeweiligen Dritten genau zu lesen. Skip to main content. We're sorry, but you are not eligible to access this site. The company specializes in content development, acquisition, production, financing, distribution and sales, sourcing from both Hasbro brands and original IP. Children, families and fans can enjoy Hasbro brands through innovative consumer products across more than categories, including toys, games, apparel, music, publishing, and location-based entertainment.
Through Hasbro Pulse, passionate fans can access a curated selection of products and engaging content designed specifically for them. Through our internal development studios and world-class licensing partners, Wizards delivers franchise innovation across the Hasbro portfolio to create unforgettable play experiences on PC, mobile and consoles.
The leadership of our combined company shares a deep commitment to creativity, storytelling, integrity and inclusion. Today, Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games, entertainment, and digital gaming.
Brian joined Hasbro in and has served in several leadership roles, including Chief Operating Officer. Previously, he held senior management positions at Bandai America, J. Walter Thompson and Leo Burnett. He has established eOne as the leading global talent-driven entertainment studio, with expertise across development, acquisition, production, financing, distribution and sales of both Hasbro brands and original IP.
Darren grew eOne from Urban Sound Exchange, an independent chain of retail music stores he founded in He was recently appointed to the Order of Canada for his leadership in the entertainment and film industry. Since joining Hasbro in , Kathrin has led several strategic initiatives that have helped establish Hasbro as a leader in ethical and sustainable business practices.
She also holds a law degree from Boston College Law School. Chris Cocks is President at Wizards of the Coast, a global leader in fantasy gaming. Previously, Mr. Prior to his eight-year tenure with Microsoft, he served as Vice President of Educational Games at LeapFrog, where he led a cross-discipline team to drive hardware planning, software design and development, marketing and channel management. Before joining Hasbro, Michael held senior sales positions at Playtex Canada, where he also served as president, and senior marketing positions at Sterling Drug Ltd.
Prior to Hasbro, he held positions at Frito Lay and Ecolab. He received his B. Brian D. In addition to being Chief Executive Officer, from to , Mr. Goldner was also the President of Hasbro.
Prior to , Mr. Toys Segment from to Prior to joining Hasbro in , Mr. Edward M. Philip served as the Chief Operating Officer of Partners in Health a non-profit healthcare organization from January to March In addition, Mr.
Philip was a Special Partner at Highland Consumer Fund consumer-oriented private equity fund , serving in this role from to Prior to that, Mr. In , Mr. Philip joined Lycos, Inc. During his time with Lycos, Mr. The U. Joe was reintroduced as an antiterrorist commando, complete with a cast of comrades and exotic villains, whose personalities were sculpted with the help of Marvel Comics.
Two years later, Hasbro introduced its highly successful Transformers line—toy vehicles and guns that could be reconfigured into toy robots. Transformers were tied into a children's animated TV series and proved so popular that People magazine asked Stephen Hassenfeld to pose with them for a cover photo. Hasbro also sold about 37 percent of its own stock to Warner Communications in exchange for cash and Warner's struggling Knickerbocker Toy Company subsidiary, which made Raggedy Ann and Raggedy Andy dolls.
The new Warner holdings did not threaten the company's autonomy, however; the shares were put into a voting trust controlled by the Hassenfeld brothers and other Hasbro executives. In Stephen Hassenfeld turned over the position of president to his brother, Alan, while remaining CEO and chairman. Flush with newfound strength, in it acquired Milton Bradley, the nation's fifth best-selling toy maker, and second only to General Mills's Parker Brothers subsidiary in production of board games and puzzles.
Milton Bradley had been founded by a Springfield, Massachusetts, lithographer who set up shop in and immediately turned out a popular reproduction of a portrait of presidential candidate Abraham Lincoln. Bradley's portrait, however, showed Lincoln clean-shaven, so when Lincoln grew his beard, sales fell off. Looking for a way to stay in business, Bradley invented and produced a board game called The Checkered Game of Life, a distant precursor of a popular Milton Bradley game, The Game of Life, which was introduced in The game's success convinced Bradley to stay in the game business.
During the Civil War he produced a lightweight packet of board games for the amusement of Union troops. The company incorporated in During the late 19th century, Milton Bradley MB relied mostly on such favorites as chess and checkers and traditional European games.
During the 20th century, however, the company designed and marketed more original games, sometimes with great success. In the s, Milton Bradley pioneered games with tie-ins to television shows—Concentration was an early favorite.
Among Milton Bradley's later successes was the "body action" classic Twister, which was published in and became a popular prop with talk show hosts for a while after Johnny Carson challenged Eva Gabor to a go-around on "The Tonight Show.
In , however, Milton Bradley had found itself in an uncertain financial position after fending off a hostile takeover from British conglomerate Hanson Trust. In the wake of that failed bid, several unidentified parties bought up large blocks of MB stock, fueling speculation that another takeover attempt was imminent. MB's strength in board games and puzzles complemented Hasbro's plastic toys and stuffed animals.
The new Hasbro Bradley Incorporated immediately challenged Mattel's position as the nation's leading toy maker. In Hasbro Bradley became Hasbro, Inc. If Hasbro's and Milton Bradley's product lines merged well, their chief executives did not. After only a few months, however, Shea resigned. Stephen himself became chairman, with brother Alan Hassenfeld replacing him as president. Hasbro surpassed Mattel to become the largest toy company in the world in the mids.
Having done so, it then attempted to dethrone Mattel's Barbie, queen of the fashion doll market. While Jem posted strong initial sales, her popularity quickly faded and she was retired the following year. In the company brought out Maxie, a blonde doll scaled to match Barbie in size so that she could wear Barbie clothing and accessories.
Maxie lasted twice as long as Jem and was discontinued in The Coleco acquisition proved to be Stephen Hassenfeld's final business achievement. With the deal, Hasbro added not only the Tonka line of toy trucks but also Tonka's Parker Brothers unit, the maker of Monopoly, and Kenner Products, which featured Batman figures and the Strawberry Shortcake doll.
In the late s, Alan Hassenfeld had spearheaded an effort to increase Hasbro's international sales, primarily by taking toys that failed in the U. So it was not surprising that as chairman he would push to increase Hasbro's international presence. He did just that in , establishing operations in Greece, Hungary, and Mexico. It was the Far East, however, which Hassenfeld saw as a critical market for Hasbro to develop. He gained two more distribution channels there in by purchasing Nomura Toys Ltd.
More than 46 percent of the company's operating profit was attributable to operations outside the United States in One international setback came in when Hasbro lost out to arch-rival Mattel in a bid for J. Spear, a U. While international results were improving, Hasbro began to show some weaknesses on the domestic front.
Much of the growth since had come from the company's various acquisitions, along with Hasbro's largely successful efforts to leverage the new assets it gained through the deals. Many new product development activities, on the other hand, were not as successful, with the exception of product lines developed to tie in with the movie Jurassic Park and the popular children's television show "Barney.
And worldwide sales showed much slower growth as well. From , the year of the Tonka acquisition, to , sales increased only To help improve the company's domestic performance, a reorganization was completed in that merged the Hasbro Toy, Playskool, Playskool Baby, Kenner, and Kid Dimension units into a new Hasbro Toy Group. Meanwhile, in Mattel acquired Fisher-Price and soon thereafter regained the number one spot in the toy industry.
Also contributing to Hasbro's challenges in the s was its belated struggle to enter the market for electronic games. Eventually, in , the company began development of a mass market virtual reality game system. In , Hasbro bought a percent stake in Virgin Interactive Entertainment, a producer of game software for Sega and Nintendo systems, with the intention of developing software based on Hasbro toys and games.
Two years later, however, Hasbro dissolved the partnership and sold its stake.
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